What Does Success Looks Like To You

You may have a product or a service. The product or service may have an e-commerce setup, a brick-and mortar storefront, or a hybrid "click and brick model. It is fair to assume that whatever the case, what you really require is sales of your product or service. Sales are done on the order page of the e-commerce site or by salesperson in the store. The main job of the marketing team is to provide leads to the sales team. A typical digital marketing project may have one or more of the following goals.

1.  Revenue
2.  Branding
3.  Lead Generation
4.  Product or Service Sales
5.  Website Visitor Conversions
6.  Engagement
7.  ROI - Return on Investment

The success criteria, however, would vary depending on the activities undertaken. For example, if engagement is a criterion for you, your best investment might be Facebook or LinkedIn, depending on your type of business.

For more on Marketing Strategy/Digital Marketing, attend a 3 day training on Marketing Strategy & Digital Marketing and become a certified marketing strategy associate and a certified digital marketing associate upon writing an international certification examination after the training. The training is scheduled as follows:
Date:  16th, 17th & 18th December, 2015
Training Venue: SCILS MANAGEMENT CENTER
                        58, Opebi road, near salvation bus-stop, opebi ikeja lagos
Training fee: #20,000 (#50,000) (the fee is inclusive of training materials and certification exam, along with refreshments).
Enquiries: 08094001990, 07039028188,08162625986
                Register here

                

A combination of good strategy and poor execution is like a Ferrari with flat tires: it looks good in the specs, but fails on the street